Diesel needs no introduction. When they expand their reach to be accessible to you, you need to know! Diesel is now open at Select CITYWALK.
Italian brand known for its classic denim jeans and cutting edge appeal, has recently launched its flagship store at Select CIITYWALK, Delhi. With the launch of this store, Diesel has introduced the “Wonder World” concept in India. The store showcases the latest denim trends, leather jackets, accessories for both men and women among many others.
Rohit Patra, Head-Projects, Reliance Brands Ltd said, “Wonder World concept is very new with Diesel and even globally, a very few stores follow this design concept. The concept breaks away from the old concept in terms of adding edge and luxury. Additionally it talks about the brand perspective. The execution of this concept also calls for bigger investment. All upcoming stores of Diesel in India will don the Wonder World concept.”
The store design follows predominant use of steel in fixtures and other display system with a touch of wood. To complement the steel fixtures, the walls are kept bare whereas the flooring is made of stone. Upon entering the store, customers are enveloped in DIESEL’s “For Successful Living” ethos; the immediate impression is one of boundary-pushing retail, blending a unique atmospheric experience with the physical act of shopping.
